How has communication evolved?

Communication has evolved through a number of dimensions:

The first efficiency drive saw the mass adoption of 1 Dimensional Communication (1D) - Audio Conferencing. Face-to-face meetings were often seen as too expensive, with audio providing an alternate and more cost-effective way to communicate without the travel.

However, whilst audio conferencing is easy to use, it has two major drawbacks:

  • No visual communication - body language was cut out and participants could easily lose concentration
  • No imagery - pictures were not shared

Close solves a common 'Pain Problem' - the inability to meet face-to-face from any device or platform. We achieve this by enabling you to:


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2D Communication

2 Dimensional Communication (2D) is the next step in the evolution of communication - screen sharing.

Screensharing became very popular when combined with audio, as users were able to share images and presentations in order to discuss them.

WebEx and others were hugely successful; however, there were again several drawbacks:

  • No visual communication in early iterations - the benefits of being able to read body lanugauge were lost
  • Used proprietary software did not connect easily to other devices or platforms

3D Communication

The following stage, 3 Dimensional Communication (3D), emerged as video equipment became the latest tool for communicating; combining audio, eye-to-eye contact and image sharing.

The benefits of 3D Communication have been highlighted as:

  • Increased productivity and efficiency
  • Greater impact on decisions (better input, faster)
  • Make better business decisions much faster - Wainhouse Research Group

However, the major issues with video equipment are:

  • Cost - video hardware costs quickly spiralled into the £000's per room
  • Requirement for unfamiliar devices (video equipment) - you could only connect to similar devices

The first software versions were much improved, reducing costs and enabling access from familiar devices. However, proprietary software and complicated user interfaces limited their adoption.


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4D Communication

The next evolution came as Microsoft moved us into 4 Dimensional Communication (4D) with Skype for Business - delivering 3D Communication from any device. Any device communication is a simple phrase with a huge impact, any device delivers Familiar Devices because quite simply you use what you are used to.

This removed the risk and apprehension that accompanies the use of unfamiliar devices and therefore increased adoption rates:

  • A Wainhouse Study on the use of visual communication revealed that Desktop Visual Communication grew from 38m users in 2013 to 237m users in 2016.
  • Statistics showed that if you offer the use of familiar devices, you gain rapid adoption.

Microsoft currently lead the market with Skype for Business, enabling all three Communication Styles to be utilised on any device. However, not everyone has Skype for Business!


5D Communication

Close have now broken beyond the restraints of existing mainstream video solutions by delivering 5 Dimensional Communication (5D):

  • 1D - Connect Audio
  • 2D - Screen Share
  • 3D - Meet face-to-face
  • 4D - Connect from any device
  • 5D - Connect from any platform*

We offer our customers the flexibility and scope of being able to connect visually from any device, on any platform.* Why is 'any platform,' again a small term, so important? 'Any Platform' delivers unlimited flexibility to connect with anyone face to face minus often prohibitive travel time/costs. Whatever the previous investments Close has a Flexible 5D communication solution

Companies big and small can now:

  • Connect team members face-to-face, screenshare and record
  • Connect to suppliers, customers, partners and contractors
  • Connect Skype for Business, video equipment, video apps and browsers; extending their visual communication reach

*Google Hangouts interop is not yet available


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Book a Demo Here

Booking a demonstration couldn't be easier.

Simply select the date and time you need using the calendar; with options of 15 or 30 minute demos. You will then receive an email inviting you to the demonstration with instructions on how to join.

Then, simply join the demo by:

  • Clicking a link
  • Entering the room address in Outlook as a 'new contact' email and selecting how you wish to connect
  • Accessing from video - dial the IP or SIP/email address
  • Dialing in on audio - dial the room number and enter the pin

The meeting space/room invite has joining options for:

  • Video equipment - Polycom, Cisco, etc.
  • Skype for Business
  • Any Laptop or Desktop Browser
  • Video Apps
  • Audio

You require a minimum of 1Mbps download and upload speeds for a good quality video call experience.


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